Some think they have an awkward look, others could not imagine wearing other shoes…The Crocs shoes are apart from the footwear world.

The storytelling about Crocs Shoes excerpted from « Opening up: creative storying at work » by Andrew Rixon is a great metaphor about the innovation process: it’s all about new perspectives, difference,  high added-value to be experienced and happiness !
Happy read! You will maybe find inspiration for your next innovation story!