Some think they have an awkward look, others could not imagine wearing other shoes…The Crocs shoes are apart from the footwear world.

The storytelling about Crocs Shoes excerpted from “Opening up: creative storying at work” by Andrew Rixon is a great metaphor about the innovation process: it’s all about new perspectives, difference,  high added-value to be experienced and happiness !
Happy read! You will maybe find inspiration for your next innovation story!